Little Otsu is a retailer & publisher of quality paper goods from around the world. After over a decade of fangirling over their work and a brief stint working in the shop, I worked with owners Yvonne & Jeremy to refresh Little Otsu’s brand.
Pulling from long-time inspirations like Bauhaus design and Ellsworth Kelly, while staying true to their DIY roots, we build a flexible system of type, shapes, and color, that can be endlessly adapted to fit their needs.
The new brand has been slowly rolled out across their website, social media, and print collateral, and we continue to dream up new ways the brand can exist in the world.
Beyond those deliverables, I’ve also worked with Yvonne & Jeremy to create products for the shop, including weekly planners and notebooks printed by Emílio Braga.